The vigilant press

It is no wonder that newspaper subscriptions are plunging.

Yesterday I was talking with our Utilities CEO. He was telling me that he had spent much of the day doing media interviews. Last week they posted  their annual “keep your water running so the pipes don’t freeze notice.” That announcement is not news. Yet…here it is in the Chicago Tribune and is being picked up on the AP wire around the world.

What’s the news angle?

The city has asked its 3,400 water customers to leave at least one faucet open with a small stream until further noticea move that will waste an estimated 4 million gallons of drinking water by spring.

Wasted water …  That is the news angle.

I am not a scientist. In fact I wasn’t that good of a student way back when I was taking science classes.

But I do remember The Water Cycle!

wcmaindiagram2

Yes, the water cycle.

If the City of Rice Lake extracts water from ground water storage, runs it through some pipes and returns it to the earth as surface water no water has been wasted … May have slightly played with Mother Earth by moving the water, but no water has been wasted.

End of story.

This entry was posted on Friday, January 23rd, 2009 at 5:41 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “The vigilant press”

  1. Imee Says:

    January 26th, 2009 at 4:41 am


    haha. rather than news about how the obama bailout issue is going, the newspaper would rather report on wasted water?? i mean, i know, wasting water is wrong, but hey–people could care less about that and more about how their own lives are being affected by the financial crisis



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